Valentino VLTN Mens Pop-Up

Merging Athleisure and Luxury

Valentino continues the worldwide debut of its VLTN men’s collection with the opening of a New York City pop-up. A new conception of couture, led by Creative Director Pierpaolo Piccioli, the VLTN line represents an elegant hybridization of sportswear and luxury appeal. By incorporating contemporary streetwear and athletic motifs, VLTN redefines its menswear offering as a nexus of modernity, self-expression and style.

The pop-up’s design manifests itself as a gymnasium; serving as a blank canvas on which to create an inspirational environment for the exclusive products. Sneaker walls, benches and wire bins of branded basketballs and yoga mats invoke the dynamic energy of the sportswear lifestyle. Heroes Tribe sneakers are embellished with intricate detailing and a mèlange of fabrics, while exclusive T-shirts, jeans, headwear and accessories feature bold “VLTN” lettering. As a nod to the Maison’s roots, “Valentino Red” is represented on a selection of products including a luxe tracksuit.