Gelareh Mizrahi's Neon Mini Mart Pop-Up

Take a Look Inside

The bag label worked with Soft Systems‘ installation artists Gabriela Noelle and Liz Prohira to create an immersive, interactive New York City bodega-style space. The outside of the pop-up shop is decked out in a hard-to-miss green neon shade with a window display filled with the brand’s iconic holographic “Thank You” bags.

Featured alongside everyday products that can usually be found in corner stores, such as magazines, sponges, soaps, chips and candy, the designer bags are curated and color-coordinated along the shelves. Scroll through the gallery above to see Gelareh Mizrahi’s latest collection featuring satin pieces, new colorways of its snakeskin-textured top handle bags and “Mtn Dew”-stamped purses. Exclusive, limited edition bodega-themed T-shirts in neon green and tie-dye, as well as other merch, are also being sold at the pop-up location.