Michèle Lamy Boxing-Themed Pop-Up

BOXING CONTINUES ITS FITNESS WORLD DOMINATION WITH A HIGH-FASHION TAKEOVER

Boxing is the midst of a boutique renaissance, with Rumble set to expand and many celebrities singing the sport’s praises. And, for the last ingredient in the recipe of mainstream fitness success, boxing is now getting a high-fashion pop-up, courtesy of a collaboration between iconic creative Michéle Lamy and Selfridges in London, open through the end of March.Selfridges approached the visionary, muse, and witch, the store wanted Lamy to create a jewelry collection. Instead, she opted to combine two of her favorite things, art and boxing, into an immersive shopping and workout experience. “Boxing is a state of mind. It’s a place where you just think about what you are doing, in the moment” Lamy said of the inspiration behind Lamyland, the pop-up that combines exclusive activewear from high-fashion brands with a fully equipped boxing gym in the basement.