The new CASIO Celviano Grand Hybrid Series combines a classic concert piano with digital innovation. The digital pianos bring the pianist a refined sound that is in no way inferior to a grand piano. We sought to convince potential customers of that novel experience with offline promotions in Berlin and Munich. The live communication events organized with store2be have enabled us to personally inform people passing by in the malls, answer their questions straightaway and catch their interest - not least because they were able to sit and play on the pianos themselves. The events’ organization with store2be has reduced effort for us and ran very smoothly.
Martin MoritzMarketing Manager CASIO